THE ELECTRIC CAT ECHO
Your one-stop shop for best practices in B2B marketing for event suppliers and agencies
What we learnt from our first B2B supplier marketing event
We brought together B2B supplier marketers from across the events industry to chat AI, personal branding, PR, social media trends and marketing in 2026. These were our biggest takeaways…
The 7-Second Brand Impression: What People Decide Before They Read a Word
An exploration into first impressions, and how your visuals, tone and consistency shape the way people see your brand!
PR in 2026: The One Thing Algorithms Can’t Replace
PR isn’t about shouting louder; it’s about building trust. We explore why storytelling, credibility and reputation still matter more than algorithms and vanity metrics.
Marketing Without Emotion is Like Coffee Without Caffeine…
Diving into why emotion is the real fuel behind unforgettable campaigns, and how to spark connection in your marketing without overcomplicating it.
The Importance of Storytelling in Supplier Marketing
Clients don’t buy products, they buy stories. Stronger storytelling, case studies and behind-the-scenes content can make your marketing impossible to ignore.
Quick Tips For Keeping Your Content Accessible
Content is QUEEN 👑 Find out quick, actionable tips to keep your content inclusive and easy to engage with!
Is It Too Late To Start A New Podcast?
Here to convince you, yes YOU, to start that podcast you've been thinking about. Explore why podcasts still matter and the benefits of being both a host and a guest.
Why You Should Invest In Your Team’s Personal Branding
Your branding matters, but the people behind your business drive trust and leads. Find out why founder-led marketing is becoming a powerful tool in the events industry…
Is Your Brand Showing Up in AI-Powered Searches?
If your business isn’t showing up in AI searches like ChatGPT, there’s a good chance your competitors are. PR, content and online visibility now matter more than ever!
How To Write A Press Release (That Actually Works)
PR isn’t just for celebrities and big consumer brands. Done well, it’s one of the most effective ways to build credibility, visibility and trust - especially in the age of AI search 👀
Avoid these common mistakes and level up your video content
Bad event video content can make even the best event look dull… We’re sharing some simple ways to make your event content feel more polished, engaging and actually social media-ready.
Cannes Lions 2025: Tips, tales and takeaways
The Electric Cat team spent the week at the Cannes Lions International Festival of Creativity, soaking up insights on AI, authenticity, creativity and the future of marketing.
Your Brand Story Is Your Most Powerful Marketing Tool
In a world of information overload and shrinking attention spans, the brands cutting through aren’t always the loudest - they’re the ones telling the best stories!
Get Killer Photos At Your Next Event!
Your phone is more powerful than you think! A few small tweaks can make your event content feel far more polished, engaging and social-ready.
How to get more mileage from your content
Good content shouldn’t be a one-hit wonder ♻️ Repurposing content is one of the easiest ways to boost reach and engagement.
Why You Should Be a Guest on an Industry Podcast
Podcasts are booming 💥 And the best part? You don’t need to start your own to benefit. Guesting on industry podcasts is a powerful way to build credibility, visibility and connections.
Thought Leadership: Is It The New Avocado Toast?
Everyone talks about thought leadership on LinkedIn… but becoming someone people genuinely trust and listen to takes more than just posting online!
5 Quick Tips To ACE Your Award Applications!
A strong submission isn’t just about listing achievements - it’s about telling a clear, compelling story that judges actually remember.
