THE ELECTRIC CAT ECHO
Your one-stop shop for best practices in B2B marketing for event suppliers and agencies
What we learnt from our first B2B supplier marketing event
We brought together B2B supplier marketers from across the events industry to chat AI, personal branding, PR, social media trends and marketing in 2026. These were our biggest takeaways…
The 7-Second Brand Impression: What People Decide Before They Read a Word
An exploration into first impressions, and how your visuals, tone and consistency shape the way people see your brand!
PR in 2026: The One Thing Algorithms Can’t Replace
PR isn’t about shouting louder; it’s about building trust. We explore why storytelling, credibility and reputation still matter more than algorithms and vanity metrics.
Marketing Without Emotion is Like Coffee Without Caffeine…
Diving into why emotion is the real fuel behind unforgettable campaigns, and how to spark connection in your marketing without overcomplicating it.
The Importance of Storytelling in Supplier Marketing
Clients don’t buy products, they buy stories. Stronger storytelling, case studies and behind-the-scenes content can make your marketing impossible to ignore.
Quick Tips For Keeping Your Content Accessible
Content is QUEEN 👑 Find out quick, actionable tips to keep your content inclusive and easy to engage with!
Is it too late to start a new podcast?
Here to convince you, yes YOU, to start that podcast you've been thinking about. Explore why podcasts still matter and the benefits of being both a host and a guest.
